Expectations have been met for the brief, because the script contains a noteworthy landmark (at the beginning), has a fictional narrative and is filmed completely outside of London. The script should meet the needs of the target audience, as the story has been made for a range of ages, and mainly males.

My script doesn’t need many changes, other than the fact it is quite short on description. I can add more detail to my description to make it clearer what is happening at certain times.

The content of my script has the correct format, style and layout etc. I used the font ‘Courier New’ at 12 point, which is the industry standard for script text. All my description was in bold and enclosed in square brackets the make it obvious that it was description. The dialogue in the script was all indented, with the names of characters in capitals. This makes it easier to find the dialogue on the script, and not get it mixed up with any other text. It is also industry standard. I used sluglines and parentheticals where appropriate, to describe where and when the scene is, and to describe the way a character does/says something. At the beginning I included a title page as well, which contained the name of the film, my name and the date created.

I think that most aspects of my script are good, as the structure and format where correct, and the story makes sense. The script looks meets a lot of requirements for a pre-production script, and the format is very similar, if not the same, as industry standard.

I don’t think there were many errors with my script, and I have already corrected any obvious mistakes I made. The script isn’t as long as I would want, however I am sure that the film will still be 5 minutes long. Overall I am happy with my script as I think it looks like a real script and is easy to understand.

Target Audience

The target audience in terms of demographic profiling will be:

• Age: 16+, the film is a horror and not suitable for under 16s
• Gender: Mostly male. The main character is male and there are no females in the film.
• Income: Low to Mid income. Will be possible to stream, therefore people with a lower income will be able to afford.
• Education: College students, university students and working people.
• Occupation: Student to average salary job.

Sociographic profiling – My film will be targeted towards “mainstreamers”

Equipment

The equipment I will use:

• Camera
• Tripod
• Boom mic

If I was to produce the film in the film industry, I would use:

• Lighting equipment
• Different lenses
• Props for effect

Crew Personnel

I will be controlling the camera, and will have one other person to control the microphone. In the film industry I would have the producer, prop and cast director and cinematographer with me.

Marketing Product

For my film I would create social media pages to promote it. On the pages I would have short trailers and photos promoting the product, with people able to share their reactions. I would also create posters for the film, to gain more attraction from the general public. There would be a trailer for the film, being shown at various cinemas.

Celebrity Endorsement

I would utilise celebrity endorsement by using celebrities to do with the horror genre to promote my film through social media. I would want the film to be promoted through celebrity events like festivals or concerts.

Media Platforms

I would use social media, like facebook and instagram, to promote my film, as this would reach a large audience, and an audience of younger adults. I would also want my film to be advertised through TV and on streaming services like YouTube, to gain attraction from people who are into films.

Distribution

The film will be distributed through DVD in stores, and also through Netflix. If the film is on Netflix it will gain more attraction as it people will see it and be able to watch it easily. If people enjoy the film on Netflix they may recommend it to their friends.

My film will be distributed in February 2020, and will be released to Netflix before DVD, so that it can gain attraction.

The distribution company I would use is Bulldog Film Distribution, as they are based in Brighton and have distributed many popular horror films successfully.

Treatment

Working Title – The Salesman

Genre – Horror

Duration – 5 minutes

Target Audience – 16-30 year old, prominently male audience. People who like horrors and ghost stories.

Outline – A man gets a knock on his door, and opens it to find a salesman in old ragged clothes trying to sell him a vintage camera. The salesman is very persistent, but the man in the house makes it clear that he is not interested and shuts the door. The man in the house then starts experiencing strange things, like banging on the window and doors slamming shut. He tries to ignore the noises by sitting and reading the newspaper, and he reads an article reporting sightings of a man who died 40 years ago, trying to sell his camera.

Character breakdown – There will be two main characters in this film, one being Danny Wills, the man who lives in a house and is approached by the salesman. The other character is the salesman/ghost, who’s name is Jeff Peterson. Danny is a man in his 20s who lives on his own in a middle class area. He is happy with his life and respectful to others. Jeff is a ghost who died 40 years ago. Not many people know much about him other than his name. Continue reading →