Ways Doctor Who could be advertised:
TV and cinema teasers/trailers
Radio
Print – Posters, magazines, billboards etc. in populated areas
Social media – Facebook, Instagram etc.
Press tour – Chat shows, press junkets, premiere, film festival
Merchandise

Traditional methods of advertising
Methods of traditional advertising have long been used to create awareness of a product, and throughout the twentieth century, advertising developed as a global industry in its own right. In particular, print media, radio and television technologies were used in combination to create international campaigns.

Print Media
Print Media advertising includes:

• Newspaper
• Magazines
• Billboards
• Flyers, brochures and leaflets

Print media is a form of advertising that uses physically printed media, such as billboards, magazines and newspapers. It is one of the oldest methods of advertising, and while there has been a decline in revenue in newspaper and magazine advertising, owing to advancements in technology, it is still one of the most successful and powerful above-the-line methods to reach a mass audience.

Above the line advertising – Where mass media is used to promote brands and reach out to the target consumers.

Marketing campaigns for global media products feature billboards that display high production values. Film posters such as those from the James Bond franchise are an essential part of the film’s teaser trailers and marketing material.

Radio
Radio advertising includes

• Local advertising on commercial channels
• Use of idents and jingles
• Sponsorship of a station or show

Placing an advertisement on local radio in the UK is still an effective way to reach an audience. Bauer Media Group cited that in 2015 over 9 million people listen to a Bauer-owned radio station every week. These include popular brands such as Heat, Kiss and Kerrang!

DAB vs FM radio
Analogue radio is made up of waves, whereas digital radio is transmitted through digital technology. DAB stands for Digital Audio Broadcasting and is the technology radio stations use to broadcast digitally.
Digital signals allow digital radios to transmit more information, such as the song being played. The technology also allows more stations to be broadcast in the same area, as they take up less frequency space than on FM and AM.
An analogy with television is to think of DAB as like Freeview, while FM and AM are like the old analogue channels.

Television
Television advertising includes:

• Advertising in between programme commercial breaks
• Sponsorship of a primetime, flagship programme
• Use of product placement/star endorsement

In the UK, advertising on television began in 1954. Since then, there have been many successful campaigns throughout the past six decades. In particular, with the rise of cable and satellite narrowcast channels in the 1980s and 1990s there was a increased number of glossy advertising that utilised emerging special effects technology.
As audiences become accustomed to viewing vastly expensive and sophisticated products in the palm of their hand, many contemporary television adverts boast extremely high production values and cinematic, animation and graphic sequences in order to attract attention.

Narrowcast Channel – Television channels that distribute specialist interest content.

Contemporary methods of advertising
The invention of broadband technology allowed new media and Web 2.0 technologies with multimedia function to be harnessed as ways to advertise products to audiences. The rise in digital media has therefore created new and innovative ways to market media products such as film and music in particular.

Web 2.0 technologies – A phrase coined by Tim O’Reilly and Dale Dougherty (2004), and known as the ‘second phase’ of the internet, where the web pages and technologies are interactive and collaborative.

Above-the-line examples of Digital Technology:

• Pop-up adverts
• Web banners
• Official social media
• Viral memes
• Video-on-demand material

The personalised functions of social media, blogs and e-mail shots can be used to directly engage individuals by innovative below-the-line methods
Below-the-line advertising – A more one-to-one form of advertising that involves the distribution of pamphlets, handbills, stickers, promotional brochures places at point of sale, roadside banners and placards.

Power of social media

According to Ganguly, there are advantages of using social media to advertise over other traditional methods:

• Interest targeting means you can reach a specific audience depending on their self reported interests.
• Behavioural targeting means you can reach people based on purchase behaviours or intents and/or device usage.
• Custom targeting reaches audiences by uploading a list of email addresses , phone numbers, user IDs, or usernames.
• Lookalike targeting reaches new people who are similar to an audience you care about.