Viral marketing – Marketing that encourages consumers to share information about a companies good deeds/services via the internet. For example:

• Apple’s iPhone X launched with the “Selfies on iPhone X campaign”. This was where people spread their happiness through selfies on the camera of the iPhone. This became viral as they made a selfies film for YouTube, showing people around the world smiling through the iPhone camera whilst showing off the features of the camera like the lighting effects.