My campaign

I decided to make a video advert and print media for my Lucozade advert. The theme for my campaign is the upcoming Euros 2020, which is a massive footballing event for Europe with millions of fans. The Euros will link to the product through the fact that it is a sport, and Lucozade is a drink which gives you energy to do sports. My video advert is about someone playing football who isn’t doing very well, however when they drink the Lucozade they get more energy and therefore play better. My print advert has the background of a stadium under floodlights, which correlates with the Euros being a footballing event.

Codes and Conventions

Video Media

Print Media