Section A

NRS stands for National Readership Survey. The role of the NRS is to provide audience research in use for print and digital advertising in Britain. The survey covers over 250 magazines and news brands, showing the size and nature of the audiences they achieve.

The October 2015 NRS reported that 944,900 women visit the Daily Mail app from a mobile or tablet every month. How might this information help the Daily Mail plan its advertising strategy?
This information can help The Daily Mail understand what kind of advertisements and content they should post on the Daily Mail app. As a lot of women visit the app, they could cater the content posted on the app towards women. The Daily Mail can also compare this information to their other demographic audiences and see who uses the app most. For example if men use the app roughly the same amount as women do, they can cater the content and advertising towards both men and women.

Section B